Chaileo (chai-LAY-oh). It encapsulates our story, product, and calling.
Did you know that the modern English language has only a single word for love, yet the ancient Greek language in which the New Testament was penned has four distinct words for love? Phileo (phil-AY-oh, φιλία) refers to friendly love. Phileo describes an emotional connection that goes beyond acquaintances or casual friendships. When we experience phileo, we experience a deeper level of connection. This connection is not as deep as the love within a family, perhaps, nor as intense as romantic love. Yet phileo is a powerful bond that forms community. The connection implied by phileo is one of enjoyment and appreciation. It describes relationships in which people genuinely like and care for one another.
Jesus tidily summed up God’s commandments in Matthew 22 when He called us to love Him and love others. As a Christian family, that is our commitment to the world. We’ve spent years in purposeful proximity to others, loving the best way we know how. Along the way, we concocted and refined a pretty tasty chai tea mix. Meaningful conversations, laughs, and tears have been shared over some toasty, tasty chai. Friendships have been formed and deepened. Our love has been poured into every cup shared with others.
Jesus said his disciples would be known by their love for one another. In response to years of encouragement and nudging, we feel it’s time to share our tea with an even wider audience. Every batch is made with a our special brand of love and prayer. Every cup, we hope, is enjoyed in community with others.
It’s not simply tea we intend to share. It’s love. It’s phileo. It’s Chaileo.